The whole is other than the sum of the parts.
— Kurt Koffka

(Source: smashingmagazine.com)

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Why You Should Get Excited About Emotional Branding

So, the next time you ask someone to review your design or content, maybe don’t ask, “What do you think?” Instead, the smarter question might be, “How does it make you feel?”

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Comic Neue. The better/hipper version of Comic Sans.

Free download for a limited time.

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My issue with Pebble is that it looks ugly & not something I’d wear on my wrist. Unless it’s like this concept by Gábor Balogh.

My issue with Pebble is that it looks ugly & not something I’d wear on my wrist. Unless it’s like this concept by Gábor Balogh.

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Typographica’s out with their list of favourite fonts from 2013. Here are my picks from that list:

  • Eskorte: Love the descender on Q and the ear on g.
  • Arek: The fabulous strokes. “Rooted in a lively angular calligraphic foundation,” as Mark Jamra and Hrant Papazian put it.
  • Clear Sans: Found this font very recently. A legible sans-serif at all sizes which is free, thanks to Intel. Pleasant surprise to see on Typographica’s list.

Special mention to the ALS Schlange family, which features on Typographica’s “other notable fonts”.

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Dharavi – A Look Inside

A small documentary by Intel on the “Be The Local” tours by two Dharavi residents and how they used the internet for it.

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Hardys Wine Dinner with Sula Selections & Hyatt Regency Pune

While Sula’s wines themselves have been doing well in the country, they’ve also been catering to the more refined palates by importing select brands to the country across wines and other liquors under the Sula Selections umbrella. They most recently hosted a wine dinner at Hyatt Regency’s La Terrazza to showcase three wines from the Hardys label – winemakers for five generations from South Eastern Australia.

Unlike my fellow diners that evening, I’m hardly the wine connoisseur, but all the eating out over the years at least allows me to enjoy a decent glass of wine while being able to identify my favorites from the lot.

The evening started with a crisp & dry Hardys Stamp Sparkling Chardonnay Pinot Noir, along with some calamari rings with saffron mayo, potato coins, and bread-crumbed olives stuffed with sun-dried tomatoes.

The Pepper & Honey Baked Ricotta Cake and the Hardys Riesling Gewürztraminer were the highlight for me. The ricotta cake was served with some bell pepper coulis which lent a hint of hotness to the smooth creamy bite. Citrusy notes of the wine were a nice touch of balance to the course.

After a bowl of rustic Tuscan Tomato Soup, as we moved on to the main course, I ordered the Lamb Roulade, served with a horribly over-crisped herbed risotto chip and saffron slow poached vegetables. The roulade was paired with a medium bodied Hardys Shiraz Cabernet Sauvignon. A roulade is usually expected to be sliced meat rolled around a filling, very much like a sushi, but here I could only taste liver with bits of meat in a rather creamy textured cylinder.

Dessert was a Sicilian Cassata with a Sula Late Harvest Chenin Blanc. With an overpowering sweetness when the two were put together, I stuck to the dessert and then requested another glass of the Riesling Gewürztraminer to wrap up the dinner.

Although, I’ve never been a fan of the food at Hyatt Regency, I wish they had the Baked Ricotta Cake on the regular menu – that’s something I’d definitely go back for. This one preparation gives me hope.

Sula Selections also have a Semillon Chardonnay and Cabernet Merlot from Hardys.

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Somethings Can’t Be Wireframed

Research and analysis help show you the workflows, usability principles ensure it’s clear and intuitive, but how do you get to delightful? You’re on your own there.

I’ve found myself preparing basic sketches and explaining what I have in mind to the client with some existing references from across the interwebs.

Somethings Can’t Be Wireframed

Research and analysis help show you the workflows, usability principles ensure it’s clear and intuitive, but how do you get to delightful? You’re on your own there.

I’ve found myself preparing basic sketches and explaining what I have in mind to the client with some existing references from across the interwebs.

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How To Cope with Your Insane Jealousy Of The WhatsApp Deal

As another example, think sex. Researchers have known for some time that, “frequency of sexual activity is shown to be positively associated with happiness,” — no big surprise there. However, what is less well understood is how our happiness is affected by the amount of sex we think other people are having. According to a study at the University of Colorado at Boulder, believing that other people are having more sex than you makes you less happy, even if you are having plenty of it.

It appears we are hardwired for jealousy.

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Creative Direction vs. Art Direction vs. Design – What’s the difference?

Creative Direction is the intersection where Art Direction & Design meet Strategy.

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Magnum Ice-Cream Launch in Pune

The invite email reminded me of my days in Saudi when, as a kid, I’d longingly look at those ice-cream bars in the Kwality Wall’s display refrigerators. Dad would let indulge me in those only once in a while. The random choco bars wouldn’t come close to the Magnum ones. I’m rather glad to see these being launched in India. Finally.

They’re currently in the market with only three flavours – Classic, Almond, and Chocolate Truffle. My favourite from the lot is the Chocolate Truffle – chocolate ice-cream bar covered in their standard Belgian Callebaut coating.

I felt the Indian variant is tad sweeter than what I’ve had in Saudi. Magnum’s marketing person did confirm the possibility of that as the recipes are slightly tweaked to accommodate for the local palates. The bars are priced at Rs 85 each, especially because they’re currently being imported from Indonesia. Depending on acceptance of the brand, they might consider a local production plant, which could bring down the prices eventually. Magnum has nine international variants and they’re hopeful of launching the remaining six over the coming years. Sigh.

For the Pune launch that was hosted Bistro @ Oakwood Premier, MasterChef India judge – Kunal Kapur took a MasterClass to talk in detail about the Magnum ice-creams, its history and what sets it apart from other choco bars. The Belgian chocolate coating for the bars are 35% cocoa, because all Belgian chocolates are legally required to have that minimum amount of cocoa. After taking us through three variants of chocolates – milk, dark and white, Chef Kapur demonstrated how to use Magnum bars for prepping a quick dessert with some fresh fruits, dry fruits and candies.

While I tried to enjoy the bars that I so missed from my childhood, the insipid double entendre MCing did irk me and was something that stuck with most guests even after the event. It was something we initially attributed to a possible lack of guidelines but figured that’s what it seems the brand managers intend to aim at – during the Bombay launch, Kareena Kapoor was unveiled as the Magnum Pleasure Ambassador. You’ve got to be kidding me. (The Trojan Magnum brand name kept popping up in conversations due the apparent double entendres.)

Anyway, the Magnum bars are now available at most outlet across Pune, especially those with Kwality Wall’s displays, and the Tutto Bene Delis as well.

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Art installation based on the different ‘walk’ pedestrian signals from across the world.

(Source: Laughing Squid, via nevver)

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Design is Everything

  • She: What is UI/UX?
  • Me: UI is (this). UX is (that).
  • She: So, design is UX?
  • Me: Design is everything.
  • She: Philosopher ban ja.
  • Me: That's an alternate career in mind, if all fails.
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Redesigning a Readable Wikipedia

Wikipedia today is great in terms of content but not in terms of presentation. For a site with the core purpose of delivering articles to readers, the reading experience just isn’t what it should be. The text is too small, the lines are too long and the leading is too tight. Pictures are tiny and the general layout includes a lot of visual noise that distracts you from the actual reading.

Redesigning a Readable Wikipedia

Wikipedia today is great in terms of content but not in terms of presentation. For a site with the core purpose of delivering articles to readers, the reading experience just isn’t what it should be. The text is too small, the lines are too long and the leading is too tight. Pictures are tiny and the general layout includes a lot of visual noise that distracts you from the actual reading.

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LeanIn.org and Getty Aim to Change Women’s Portrayal in Stock Photos

“One of the quickest ways to make people think differently about something is to change the visuals around it,” said Cindy Gallop, who started the United States branch of Bartle Bogle Hegarty, the advertising agency. “The thing about these images is they work on an unconscious level to reinforce what people think people should be like.”

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