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Sep 6, 2011
@ 7:57 pm
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Mid Day Redesign: Feedback

Mid Day, one of India’s leading tabloid, got a redesign today. The Times Group’s regional Mirrors’ got a redesign too a few months back, which hadn’t wow-ed me at all. I took a look at the centre spread of their issue of 6th Sept. 2011. Disappointed. Here are a few pointers:

Need to pick up Mid Day and see what their new design looks like. I’m not expecting to be wow-ed.
sahilk
September 6, 2011
p1 For starters, let’s look at the centre spread of today’s Mid Day Mumbai. http://epaper2.mid-day.com/DRIVE/mumbai/06092011/epaperpdf/06092011-md-mn-16.pdf
sahilk
September 6, 2011
p2 The title and sub-head would’ve been better is flushed towards the left margin. The space on the left would’ve been better on the right.
sahilk
September 6, 2011
p3 Only one column from the upper body of the text is shown on the next page.
sahilk
September 6, 2011
p4 The caption in the cut-circle on the img below is been aligned by giving space to the words so that they fit in the cut-circle.
sahilk
September 6, 2011
p5 Different tones on each photos. The eco-friendly Ganesha photo has a flash in it.
sahilk
September 6, 2011
p6 The “How to go green” box is bottom aligned with the caption of the adjacent img. Should’ve been bottom aligned with the image instead.
sahilk
September 6, 2011
p7 There is no marker to indicate the end of the article. I turned to next page to find a continuation of the piece, which isn’t there.
sahilk
September 6, 2011